READ: The Citizen Marketer reviewed in Journal of Communication: "an innovative, interdisciplinary intervention into the scholarship on political participation."  

LISTEN: Joel Penney on the citizen marketer and the Bernie Sanders digital campaign, from the Social Media and Politics podcast

WATCH: Joel Penney on social media and the 2016 election, from Carpe Diem


LISTEN: Joel Penney on memes and social and political change, from The Guardian "Chips with Everything" podcast