The Citizen Marketer

The Citizen Marketer: Promoting Political Opinion in the Social Media Age

The Citizen Marketer is now available from the Oxford Studies in Digital Politics series at Oxford University Press. Joel Penney is an Associate Professor of the School of Communication and Media at Montclair State University.

READ: The Citizen Marketer reviewed in Journal of Communication: "an innovative, interdisciplinary intervention into the scholarship on political participation."

LISTEN: Joel Penney on the citizen marketer and the Bernie Sanders digital campaign, from the Social Media and Politics podcast

WATCH: Joel Penney on social media and the 2016 election, from Carpe Diem

On this episode of Carpe Diem, host Merrill Brown, director of the School of Communication and Media at Montclair State University discusses the relationship between social media and the current political climate. He is joined by Dr. Joel Penney, Assistant Professor in the School of Communication and Media specializing in new media, critical/cultural studies, and political communication and theory.

LISTEN: Joel Penney on memes and social and political change, from The Guardian "Chips with Everything" podcast