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The Citizen Marketer: Promoting Political Opinion in the Social Media Age is available in hardcover, paperback, and e-book editions.
"This is a must-read book for anyone looking to understand the ways that citizens are taking up the marketing of political candidates and causes in the social media era." - Daniel Kreiss, Author of Prototype Politics: Technology-Intensive Campaigning and the Data of Democracy
"The Citizen Marketer helps us dig into real campaigns and real campaigners whose work sometimes proceeds in the spirit of democracy, and sometimes degrades democracy. Understanding modern political communication means getting to know the varied forms of computational propaganda that we all produce and consume." - Philip Howard, Author of Pax Technica: How the Internet of Things May Set Us Free or Lock Us Up
"Joel Penney provides a compelling, nuanced, and rich exploration of how marketing logic and civic self-expression are morphing and combining in the digital age. It is an essential book for all interested in politics, marketing, and public life." -David Karpf, Author of The MoveOn Effect and Analytic Activism